About Us

Who Is Pixability?

Emerging from MIT and headquartered in Cambridge, MA, Pixability was founded by Bettina Hein, a seasoned entrepreneur and business strategist, to make online video perform by getting the right video in front of the right audience to trigger the right action. She believed customer success was tied to science, so metrics and analytics became critical parts of the company’s video marketing foundation. She also believed that YouTube was going to redefine both business and culture.

Bettina assembled a team of top-level players representing all the facets of the digital world: YouTube experts, video professionals, advertising specialists, web developers, and online marketers. All shared a common passion for customer service and a desire for quantifiable business results.

Pixability = YouTube Marketing Expertise

For over four years, Pixability has been helping companies drive business with YouTube. Using our powerful Caffeine YouTube marketing software, Pixability's team of YouTube experts has worked with more than 10,000 YouTube channels and 2.5 million business and brand videos. We've used this data to not only help over 500 of our customers optimize for YouTube, but to also effectively and economically enable them to reach their target audience through hyper-targeted YouTube advertising. We help brands and agencies use YouTube to get the right content in front of the right audience to trigger the right action.

How Pixability Helps Its Customers

With its team of YouTube experts and its powerful, cloud-based Caffeine YouTube marketing software, Pixability helps organizations drive more business and increase awareness with online video and YouTube.

A Complete, Expert Marketing Solution

• You bring the video assets
• Pixability delivers all the YouTube content marketing, advertising, and online video management expertise

For Brands & Marketing Professionals

• Pixability is your YouTube marketing and campaign management department
• We track your market and competitors

For Agencies & Marketing Firms

• Pixability extends the reach of a client's video assets and makes them perform
• We provide deep, real-time reporting, analytics, and business intelligence

YouTube Content Marketing

• YouTube channel optimization
• Video SEO and social media outreach
• Analytics and performance audits

YouTube Advertising

• Campaign planning
• Media buying
• Optimization and reporting

With all this, Pixability helps companies manage, promote, and measure online video so they can more powerfully and efficiently deliver their value proposition for goods and services to prospects, customers, partners, and employees.