Video should be a vital part of your conversion strategy. Why? Video works. It reveals your passion, helps you create a more engaging customer experience, delivers complicated content more easily, etc. I often hear from our prospects: “I know about the power of video, but how can I make it work for me?”. The following 7 tips should enable you to make online video serve its primary function – help grow your business and make you money.
1. Set up a realistic objective