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February 2011

Posted by Yelena Kadeykina
Monday, 28 February 2011

 

Posted by Yelena Kadeykina
Thursday, 10 February 2011

The guest blog is by Rob Barry, (Social) PR and marketing consultant with Scratch Marketing + Media. The company helps consumer and technology companies bring their ideas to market and tells their unique stories in a social and impactful way.

Posted by Andreas Goeldi
Wednesday, 09 February 2011

Pixability’s Online Video Grader reveals: Big brands that spend millions on Super Bowl commercials are often doing a terrible job leveraging online video channels such as YouTube.

The Super Bowl is not just one of the biggest sports events, but also the biggest advertising event of the year. Big brands spend hundreds of millions on their commercials and the surrounding buzz. No wonder that industry jargon for the event is ‘Brand Bowl’.

Posted by Yelena Kadeykina
Wednesday, 02 February 2011

This guest blog is by Jenny Finke, the founder of Red Jeweled Media, a Denver-based PR and marketing agency. She also runs HandleYourOwnPR.com, a company that offers DIY PR tools.

We all know and (sometimes) love the classic infomercial. If you don’t change the channel within 10 seconds, be honest: it sucks you in. You end up buying whatever they’re selling whether you NEED it or not.