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February 2012

Posted by Mark Costello
Monday, 20 February 2012

It's widely known that YouTube only allows users upload videos that are shorter than fifteen minutes. Now, imagine you have a great video that you want to share with your YouTube audience, but it's longer than that. What alternatives do you have to reach your viewers? You could edit it down to fifteen minutes, but your audience will miss out on some great content. You could host it on an alternative platform, but you'll missing out on the audience that YouTube can provide. Fortunately, there's a very easy way for you to have that limit removed.

Posted by Rob Ciampa
Tuesday, 14 February 2012

Even with great planning, external factors can hamper a scheduled video shoot. Sometimes we video marketers have to “roll” with it, too. On a recent promo shoot for an upcoming webinar “How Bad Plumbing Clogs Good Video,” we had an actual, non-video plumbing issue. Let’s set the stage.

Posted by Jon Prusik
Wednesday, 08 February 2012

So let's say you want to check on how your most recent business video is doing on Youtube. You have a marketing performance meeting tomorrow and you need to report on your video campaigns. You log into your YouTube account, navigate to Analytics, and see this:

 

 

Posted by Rob Ciampa
Sunday, 05 February 2012

Picture a large room with many people, a 60-inch television on the wall.

People are jovial, many adorning the jerseys of their favorite football teams.

Nachos and chicken wings make the rounds, along with some beer and cocktails.

It’s Super Bowl Sunday; the most hyped day of the year.

Suddenly the crowd goes silent, watching a scene unfold on the television, only to break out in a cheer.

Touchdown? No. First down? No. Turnover? No? Super Bowl Commercial? Yes.