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Posted by Bettina Hein
Thursday, 06 October 2011

When I was nine years old, I took a computer class on an Apple IIe. I learned to program in Logo.

When I was 14, my father gave me a Macintosh SE.

When I was 19, I invested the money I earned at my high school job into shares of Apple.

When I was 26, I brought the folder from that first computer class to a meeting with the people who would become my co-founders of my first company.

When I was 34, I sold my Apple shares and founded Pixability. It is because of Steve Jobs that Pixability exists.

He was a visionary, and I owe my career in technology and my company to Steve Jobs. He will be missed. Stay hungry, stay foolish.


Posted by Bettina Hein
Friday, 31 December 2010

Getting in front of a camera can be scary. All those questions going through your head: Does my hair look right? Will I stutter? Relax, that’s perfectly normal and you will do fine. But why go in front of the camera in the first place?

You are the face of your business


Posted by Bettina Hein
Tuesday, 14 December 2010

300 million people have watched TED talks on video. Chris Anderson, curator of the TED conference, gave a talk about this phenomenon that is very much worth watching. Anderson claims “what Gutenberg’s invention of the printing press did for writing, online video can now do for face-to-face communication.”



Posted by Bettina Hein
Tuesday, 19 October 2010

Does the prospect of being on video make you nervous? Relax, you have nothing to worry about. No one is expecting you to look like Angelina Jolie or George Clooney. You don’t need an acting coach, expensive props or special TV makeup to look your best on video. If you follow these simple rules you’ll do just fine:

The basics


Posted by Bettina Hein
Monday, 11 October 2010

Startups are very risky operations with a high likelihood of failure. While lives are rarely at stake, livelihoods often are. As I sit and watch the Chilean mine rescue I can’t help drawing lessons for my startup life from this inspiring rescue.


Posted by Bettina Hein
Tuesday, 14 September 2010

I'm 10 years into learning the craft of being a business owner and I'm still struggling with the "delegation trap". Every day, I try to improve my skills in delegating tasks and training people to execute them well. As a business owner, have you ever thought: "Do I have to do everything myself if I want it done right?" or maybe "Wouldn't my company run much better if I could just clone myself?"



Posted by Bettina Hein
Thursday, 29 July 2010

We’re a Mac shop here at Pixability so when one of our favorite local startups OfficeDrop approached us about creating a video for Macintosh legend and startup guru Guy Kawasaki we couldn’t resist.

In 1988, Guy wrote a seminal book about the launch of the Apple Macintosh called The Macintosh Way. The book is a classic for technology marketers and Apple geeks. Especially the chapter on ‘How to Give Good Demo’ is a seminal blueprint for tech companies.


Posted by Bettina Hein
Thursday, 20 May 2010

Note: This article was origially was written as a guest blog post for Hubspot's Inbound Marketing Blog


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