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4 Video Ideas You Can Shoot Today
Another rainy day in Boston... Driving to work today, I was reflecting on what the most challenging things were in creating video before I found Pixability. Well, choosing a topic was not always easy. What should I shoot? I suspect that some of you have the same problem. So, here are some initial ideas to get you started:
1.Testimonial – Turn skeptics into believers by having your satisfied customers tell your story.
2.Product demo – Show ‘em what your product is, what it does, and why it’s important.
3.Event/Conference – Have video summarizing the learnings of the participants and show how fun/educating it was.
4.Teamwork – Help customers get to know you by creating a video of your team at work.
After you’ve settled on a theme, tell a compelling story. Let your enthusiasm, pride, and passion shine through. Be yourself.
Put yourself in your customers’ position. Think about what they’re really interested in seeing. What key messages are essential to convey. And what you want them to do as a next step: always include a call-to-action.
Comments
Strong Call to Action?
Do you recommend a strong call to action (even more than just asking the viewer to click on a webpage) at the end of videos, or is it dependent on the type of video?
For example, in the product demo video above, it seemed as if you could move the prospect one step further in the sales funnel by directing them to a landing page for a white paper or case study based on the product, rather than just a product page on a web site.
Thanks for the information,
Sally Jones
Even Better Example
I think the Easy Care video entitled "The Best Horse Boots Ever" is a far better product demo video. It does a great job telling the story behind the product and the company. I'd like to shoot a shot-for-shot knockoff of this video!
What About Training/FAQ?
I shoot and produce product demos, FAQ and how-to videos for my clients in the woodworking industry.
FAQ and Training videos have been very valuable to my clients
For example, one of my clients sells a benchtop computerized milling machine for hobby woodworkers. This is an expensive and highly technical tool being sold largely to people with no training or skills in programming or running them.
By creating a series of short videos that show the process step by step, the client has cut way down on tech support calls. Customers can now find answers to basic questions 24/7 online. Using a series of short videos means that the customer can refresh their knowledge or answer a question in 90 seconds rather than having to scan through a 20 minute video.
As a bonus, because all of these videos are posted to Youtube then embedded in the company website, a lot of SEO benefit is gained as well as a lot of traffic to the client website from those who found them by searching youtube.
Ralph Bagnall
www.consultingwoodworker.com
Me too I'm afraid
You need to go into more depth around why these are good ideas and how successful they have been.
It would be great if you told the story of the success that these companies had using these videos and how they achieved that success; it is not just a good video that is important but also how that video is brought to the attention of the right people.
To me the CityMax one gave me a pretty negative view of them. I felt that they came across as wannabee cool and arrogant. The idea is fine to show your customers how you operate but the execution is all important; how did they do with recruiting customers from this video? I am sure that they got a lot of C.V's from dreamers who believed that life at CityMax is just one big party, and perhaps some worried frowns from customers thinking that their money is spent on kickboxing, yoga and beers but did they achieve their goal from it?
wheres the beef?
The 4 videos listed are good common sense things. However I was expecting something deeper in respects to showing me some things I haven't already thought of or heard about everywhere that would give me content ideas.
have a good day,
Mike Ross