Blog

Here's a closer look at the rapidly changing world of social video advertising.

How Scale and Quality Can Coexist in Video Advertising



At Pixability, we’re often asked, ‘how can I achieve scale without sacrificing the quality of my audience in my video marketing campaigns?’ To answer that question, we’ve intentionally partnered with the largest, most premium platforms in video marketing today — YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify — which continue to outperform their open web […]

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How Scale and Quality Can Coexist in Video Advertising


At Pixability, we’re often asked, ‘how can I achieve scale without sacrificing the quality of my audience in my video marketing campaigns?’ To answer that question, we’ve intentionally partnered with the largest, most premium platforms in video marketing today — YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify — which continue to outperform their open web […]

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The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More


Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement Program […]

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Ad Tech Around the World: VidCon & Cannes Recap


Last week, the advertising industry descended upon the South of France for the Cannes Lions Festival of Creativity, and halfway around the world, creators, fans and ad industry execs converged at VidCon. Both events serve as a barometer for online video and ad tech, with announcements and panels that gauge where the industry at large […]

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Pixability selected as one of YouTube Measurement Program’s first partners


At Pixability, we obsess over our customers — in fact, it’s one of the main tenets of our culture code. Our team works hard to earn our customer’s trust, and keep it. So, we’ve always been committed to ensuring that our video metrics are precise, derived from the highest quality methodology, and are easily understood […]

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Maximizing Performance Across Social Video Platforms


This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. But […]

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Brands advocating for the LGBTQ community find a massive audience on YouTube


It’s Pride Month, and YouTubers are taking to the platform to celebrate the LGBTQ community. Tyler Oakley — the most popular LGBTQ creator — is releasing a series of videos titled ‘My Chosen Family,’ sharing stories about LGBTQ history and culture and giving a voice to the disenfranchised. In this year’s political climate, we’ve also […]

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Exploring 360° video and virtual reality with Pixability


At the Wayfare Tavern in San Francisco, and again in Seattle at Melrose Market Studios, Pixability brought together some of the brightest leaders in the world of 360° video and virtual reality to share their insights on the emerging medium. Executives from SunnysideVR, SubVRsive, 5D Global Studio, Carat USA, and VidCon joined Pixability in San […]

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