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Create a Facebook Page for Your Business in Four Quick Steps
On Monday, I wrote about holding off on creating a Google+ page for your business - but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it - if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account ;)
Here’s how to create your Facebook business page:
- If you have a personal Facebook account, log in and scroll all the way to the bottom of the page. Click on “Create a Page” in the lower right corner. If you don’t have a personal account, you can still create a business page. Just go to Facebook.com and click on “Create a Page” in the lower right corner. It appears in several spots; they’ll all bring you to the same place.
- Select the proper category. Are you a brick-and-mortar store (“Local Business or Place”)? An author (“Artist, Band or Public Figure”)? There are six options available; choose the best fit.
- Select the appropriate sub-category from the drop-down menu that appears, and name your page. You will NOT be able to change your name after this step. Since this is a business page, you will almost definitely want to give the page the official name of your business. Triple-check that it is not misspelled or otherwise incorrect. For detailed information about choosing a page name, consult item #10 on Facebook’s Pages Terms.
- Now your page exists! Click “Edit Page” to fill out as much information as you’d like and to play around with settings. Keep in mind that all of the profile information will be publicly viewable. You should definitely upload a profile photo (under the Profile Picture tab) and add your company’s website and description (under the Basic Information tab). If you are a brick-and-mortar business, you should include your physical address.
Now that you have a Facebook page, you should get the word out to your personal networks and to your customers. Tweet about it, add a chicklet to your website, announce it on your company blog - the “likes” will start to roll in. Log in often to post news and interesting links, respond to comments, add photos, and to participate in any other way you can. A few minutes a day goes a long way.
For more information about creating and editing your page - and making it engaging and interesting - check out the Facebook Pages Resources.
Ready to get a little more advanced? Create a custom landing page - with video!
Want to learn from your Facebook Insights - the analytics that come with your page? Understand your stats here.
What questions do you have about creating a Facebook business page? Please comment below, and I'll get back to you as soon as possible.
Wednesday, 13 July 2011