Daily Grommet’s Jesse Buckley discusses the human side of product videos on PixabilityTV, April 28 12:30 EST

The secret to gaining new customers often lies in targeting hearts - not wallets. You may have the best prices and the best products in the world, but sharing your company’s human side is what will really build a loyal following. Daily Grommet, an online retailer that uses video to share the remarkable stories behind the products for sale, knows exactly how to do it.

In our next edition of PixabilityTV, our monthly educational video series, we will be joined by Daily Grommet’s Video Director, Jesse Buckley, who will discuss how to create and promote engaging product videos by including a human element. Jesse is a California native with a degree in anthropology and an extensive broadcast engineering and documentary film-making background. Prior to working at Daily Grommet, Jesse co-founded coBrandIt, a video production, distribution, and strategy company.

How can you authentically fit a human element into your online video marketing strategy? Buckley will discuss this and other topics, such as:

• How to use social media to engage a community and spread your message
• How to make your videos search-engine friendly
• How to create web video without a big budget  

The free webinar will start on April 28 at 12:30 EST. Register here.
   
At the end of the webinar, Jesse will answer some of your questions. You can tweet questions to @pixability (or just include the hashtag #pixabilitytv) before or during the webinar.

We are always excited to bring you experts like John Jantsch, author of Duct Tape Marketing, Steve Garfield, pioneer video blogger, and Jesse Buckley in our ongoing PixabilityTV webinar series. If you have any suggestions for whom we should invite to a future edition of PixabilityTV, please send us your suggestions on Twitter via @pixability or on our Facebook page.

Posted by Rachel Blumenthal
Thursday, 21 April 2011