Dan Moyle on Reaching Your Audience With YouTube

Dan Moyle is a Multimedia Marketing Communication Specialist for Amerifirst Home Mortgage. He uses YouTube as his primary medium for communicating with his audience, finding value in its ability to be seen by his customers and prospects. What's more, because YouTube is a free video hosting service, the cost of maintaining his video assets is minimal.

Dan first recognized YouTube's importance while examining the online habits of his customers and prospects. Because YouTube is the second-largest search engine in the world and owned by Google, his videos on YouTube are also seen in Google searches, with a more compelling visual presence. For him, targeting a specific keyword search is as simple as producing a quick, single-shot video, requiring minimal editing, and freeing him up to focus on marketing his assets.

Posted by Jon Prusik
Thursday, 04 October 2012