Life After Print: The Guy Kawasaki Story - Get the eBook

We’re a Mac shop here at Pixability so when one of our favorite local startups OfficeDrop approached us about creating a video for Macintosh legend and startup guru Guy Kawasaki we couldn’t resist.

In 1988, Guy wrote a seminal book about the launch of the Apple Macintosh called The Macintosh Way. The book is a classic for technology marketers and Apple geeks. Especially the chapter on ‘How to Give Good Demo’ is a seminal blueprint for tech companies.

Unfortunately, the book went out of print and was no longer available to technology enthusiasts. Guy fought hard to get the rights to the book back. When he finally got them, he wanted to ceremoniously destroy the printed version and make a digital copy available to the world. You can get a FREE electronic copy of the book if you follow Guy on Twitter  and sign up here.

To document this on video we went to the Vintage Mac Museum run by Mac specialist Adam Rosen at Oakbog. We wanted to show how many generations of Macs this book had outlasted. It was a lot of fun filming all of the old Macintoshs, the Newton, colorful first iMac and early iPods. Quite a trip down memory lane for me – I learned to program in Logo on the Apple II in 4th grade and the Macintosh SE was my first own computer back in 1988.

We then got to chop up the book, scan the pages and digitize it at OfficeDrop. There were some dramatic moments because we only got one take for the chopping part. We hope you have fun watching the video! 

P.S. - Special thanks to Paul Saarinen who sent us his Newton after a midnight tweet by Guy and to Jeff Berg to told us about the Vintage Mac Museum.

Pixability helps companies – and authors like Guy Kawasaki – market themselves with video. We make it easy by sending you a camera, helping you shoot good footage, polishing it with professional editing and helping you promote the video online. Sign up for a free consultation here.

Posted by Bettina Hein
Thursday, 29 July 2010