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Mistargeted YouTube Ad of the Day
We've covered poorly optimized YouTube ad campaigns before, but while many ad campaigns fail due to a lack of planning or management, sometimes even the most basic, well-intentioned SEO efforts can result in ad placements that are not ideal for reaching your target audience. Take the following example:
How does a search for "bob the builder games" result in a risqué ad placement for boots? A likely scenario is that the purchaser bought the keywords "body builder" and "body building" but neglected to specify that queries should be matched against the full keyword phrase. As a result, the ad will show up in queries for "body", "building", or "builder". This type of oversight is easy to make, but can be a costly handicap to your YouTube advertising efforts. Fortunately, Google's AdWords has systems in place to mitigate this kind of ad mismatch (including classifications for family-safe content), and spot low-conversion campaigns early on.
If you find yourself in need of advanced YouTube Ad expertise, you should take a look at our YouTube Advertising offering. It's an all-in-one hyper-targeting solution that generates a strategic analysis of your target space and helps track your campaign's effectiveness for maximum ROI.
Have you seen any mismatched YouTube placements recently? Share them in the comments!
Thursday, 24 January 2013