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No YouTube Ad Targeting Plan? Time To Rethink Your Strategy.
Advertising on YouTube isn't always simple science. If you're not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered:
You obviously wouldn't advertise an adult-only product during children's programming, and YouTube hasn't changed this. Unfortunately, we see these kind of mistakes on a regular basis. The fact is, many advertisers and agencies still take the "throw money at the wall and see what sticks" approach to YouTube, assuming an all-encompassing, multi-million dollar advertising campaign across the entire YouTube landscape will achieve the best results they can manage. What we know at Pixability is that a carefully-planned, hyper-targeted strategy is not only cheaper than a standard YouTube Ad campaign, but will outperform a non-targeted campaign every time. And even though we use our Caffeine software to algorithmically identify promotional opportunities within millions of YouTube channels, even some low-level targeting is better than none at all. So next time you're setting up a YouTube ad campaign for your organization or clients, be sure you get seen by the right audience, and if you really want to maximize your performance, check out our Latte offering.
Monday, 19 November 2012