Peter Shankman's Social Media Video Secrets

On Tuesday we launched our live video webinar series Pixability TV. Our first episode was “Social Media Video Secrets” with Peter Shankman, a well-known social media guru.
Peter agreed to host the webinar at his apartment (that also served as his office for years). I suspect he regretted it when we showed up with all of our equipment. While we were setting up, Peter fled tweeting: “My office has been turned into a film studio for the @pixability webinar. Cats are in hiding.” In the time it took to tweet, we had already befriended his cats, Nasa and Karma.

During the webinar, we learned:
-    what makes your social media efforts effective
-    why video is critical for your marketing and what it takes to produce a compelling video (i.e., content, call-to-action, etc)
-    the three most common mistakes companies make with video
-    how Old Spice created a successful video campaign
-    tips on producing quality video

The webinar also featured two video makeovers of videos sent in by the audience. You can watch the entire webinar here.

Please let us know what topics you would like us to discuss in the upcoming webinars. The next webinar “Video Marketing Lesson from the Grateful Dead” will feature Brian Halligan, HubSpot CEO and Founder.