When creating playlists for your YouTube channel, don’t hold back. A well-organized channel is a useful channel, giving viewers the option (and the motivation) to stick around longer, browse related videos, and get more interested in your brand. Based on our research of over 3,500 businesses who use YouTube, we found that the most successful channels have five times as many playlists as the least successful. 

Keep in mind that you can also include other users’ videos in your playlists. This can be a good way to engage your community. For example, if your business is a pharmaceutical company, you might want to include a playlist of carefully curated videos of people speaking about a relevant illness.

Incorporate playlists into your marketing campaigns and use them as a way to group related content, saving your viewers time filtering through other content that might impede a call-to-action. Both Google and YouTube recognize a hot playlist, which will help your search marketing efforts.

• 1 comment
• Read more

Missed our last webinar? Here's a quick compilation of some of the highlights:

"Driving Inbound Lead Gen with Video" - our 14th episode of PixabilityTV - streamed live on October 6, 2011. Mike Volpe, CMO of HubSpot, joined us to discuss topics such as:

• Add new comment
• Read more

Our CEO and founder Bettina Hein is featured in the SmartGirls Way 100x100 project today.

• 1 comment
• Read more

• Add new comment
• Read more

I don’t know about you, but I hate cold calls - giving them as well as getting them. Fortunately, inbound marketing is revolutionizing traditional marketing strategy, phasing out cold calls and shouting out into the abyss to gather leads in favor of having leads come to you after being exposed to your brilliant marketing materials.

• Add new comment
• Read more

In case you don't have an hour to watch the full recording of our latest webinar, we've prepared a quick compilation of some of our favorite soundbites. PixTV13, Engagement Marketing: Using Video and Social Media to Grow Your Business, featured Gail Goodman, president and CEO of Constant Contact, an industry leader in email and engagement marketing. View the soundbites below:

• Add new comment
• Read more

Yesterday, we were thrilled to have Gail Goodman, CEO and president of Constant Contact, come in to join us for PixabilityTV episode 13, Engagement Marketing: Using Video and Social Media to Grow Your Business. We discussed topics such as adding rich content, especially video, to your email marketing campaigns,getting over yourself and into the heads of your customers, getting comfortable on camera, and integrating social media into your existing marketing strategy.

• Add new comment
• Read more

This is a guest post by Peta Andersen, a young adult writer & work-at-Starbucks mom juggling life with a toddler and loving it. Today's post gives an overview of Creative Commons - useful knowledge for anyone creating online content. If you understand this set of licenses, you can find a wide range of images and other content to legally use in, for example, your videos and blog posts. You can read more of Peta's work at her blog, *Insert Literary Blog Name Here*. 

If you’ve ever produced online content, chances are you’ve run up against copyright and fair use laws. Generally speaking, fair use allows someone other than the copyright holder of a work to use some small portion of said work for commentary, criticism, or a transformative purpose (think parody). But here’s the rub: while the amount of a work that constitutes fair use is defined for traditional media, there’s still no real guide for online media.

Enter Creative Commons. The brainchild of Lawrence Lessig, Hal Abelson, and Eric Eldred, Creative Commons helps creators—from a stay-at-home Mom amateur food photographer to a well-known writer—license their work for distribution.

• Add new comment
• Read more

Gail Goodman is the first to acknowledge that growing a business is tough. As CEO and president of Constant Contact, she went from almost closing the company in 2001 when the Internet bubble burst to making it public. Gail is one of the best experts in the small business space and one of the most successful female entrepreneurs in the country. Constant Contact is an industry leader in helping small businesses, organizations, and non-profits engage their markets via email and event marketing, surveys, and social media.

We’re thrilled to have Gail join us for the next installment of our free video webinar series, Pixability TV. Episode 13 - Engagement Marketing: Using Video and Social Media to Grow Your Business - will stream live next Thursday, September 8th, from 12:30 to 1:30 PM EST, and we hope you’ll join us.

• Add new comment
• Read more

This is a guest post by Yelena Gulnik, the founder of Sol MaLeU, hand-made wearable art apparel. She also has a passion for blogging with special areas of interest in social media marketing and textile design.

We have all seen videos on YouTube that turn us off right away, regardless of how great the content may be, because they look amateur. For every well-produced, entertaining and informative video that gets passed around, there are hundreds that barely get any views. As a business, producing this kind of a low quality video is not something that you can afford, as you are investing time, energy and money to build an online following for your product, service or brand.

• Add new comment
• Read more