So You Want A Viral Video?

A couple of months ago we created the Online Video Grader – a free tool to help companies figure out how their videos can perform better. We recently analyzed the data from more than 1600 grader cases to find out what successful video marketers do better, and Pixability Founder and CEO Bettina Hein discusses these results in an article posted today on BostInnovation.com, "The Ugly Truth About Online Video & 3 Simple Solutions."

While viral campaigns like the Old Spice Man are one in a million, video can still be an extremely useful marketing tool even if you're not getting millions of views. Check out Bettina's article to get some tips on making video work for you.

While you're at it, take our free Online Video Grader for a spin. In seconds, you'll have a detailed report about how well you're using video on your website, YouTube channel, and elsewhere, and the report will give you concrete suggestions for improvement. You can even investigate your competitors' sites. We won't tell!

Posted by Rachel Blumenthal
Monday, 02 May 2011