Winning over Adidas with Video

Brad McCorkle, founder of Local Eye Site, pitched his business idea to Adidas using both a paper document and a video edited by Pixability.

Local Eye Site is a web business with the goal of improving the quality of eye care by enhancing communication, increasing educational opportunities, and fostering professional development in eye care.
We interviewed Brad McCorkle about his experience in creating a video. 

Pixability: How did video help you in your pitch to Adidas? 

Brad: Video helped us connect on a deeper level than words. It also helped introduce Adidas to the corporate culture of Local Eye Site.

Pixability: What prompted you to initiate a proposal that had both a written and video component?

Brad: I had the desire to demonstrate creativity because creativity is going to be central to Local Eye Site's relationship with Adidas.

Pixability: How was Pixability helpful?

Brad: The Pixability team didn't just edit the video; they helped us achieve the creative outcome that we wanted.

Here's the video we edited for Local Eye Site:

Posted by Wendy Fine
Wednesday, 25 November 2009