YouTube Introduces InVideo Branding Options

YouTube has recently added a new branding feature called InVideo. Invideo allows you to promote your channel or one of your videos with a clickable watermark overlay that appears in all your videos. You can place that overlay in any of the four corners of your playing videos, and you can specify whether the overlay should appear throughout the entire video, or only at specific periods of time during playback.

This tool has some powerful branding uses. For example, you can promote your latest video in the last couple of seconds of your videos, or encourage viewers to visit your channel at the beginning of video playback. Best of all, the overlay will appear in your video even if someone else is featuring it on their YouTube channel or as an embed on their website. This makes it even easier for viewers to find your channel and other video content you've produced.

Posted by Jon Prusik
Thursday, 18 October 2012