Blog

Lowering the Walls Between the Gardens



At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planning […]

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Lowering the Walls Between the Gardens


At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planning […]

Read more
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Video Advertising on Walled Gardens: Platforms and Offerings


Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought to […]

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This Week in Online Video: Making Mobile Moves


This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’s […]

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The Movie Scoop on YouTube


Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s release […]

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Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter


I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion, […]

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Super Bowl 50 Across Platforms: Top Takeaways


We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographic […]

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5 Keys to Optimal Video Ad Performance on YouTube


Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. While […]

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