Google I/O 2014: Google wants to own the living room. And your wrist.

July 1, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile, YouTube events | Tags: , , , , , , , ,

If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video.

This became clear to the attendees of I/O, Google’s annual developer conference that took place last week at the Moscone Center in San Francisco. Pixability sent a small team to the conference to look at the latest trends in...

Product Teasers Dominate and Mobile-Device Related Content Reigns Supreme: Introducing Pixability’s New Consumer Electronics Industry Study

June 25, 2014 | Posted by Merrily McGugan, Marketing Manager

Industry Studies, YouTube news, YouTube strategy | Tags: , , , , , ,

Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer Electronics and YouTube....

Put A Spell on Your YouTube Audience, and Make Them Yours

June 3, 2014 | Posted by Bill Darmon, Digital Production Director

YouTube strategy | Tags: , , , , ,

Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection.

I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancing your story. Don’t break the spell.

YouTube data can tell brand marketers a lot about...

Unlocking YouTube’s Uber-Potential for Brands: ÜberTube 2014 Brand Summit In Review

May 8, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

Pixability news, YouTube events, YouTube news | Tags: , , , , , , , , ,

Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.

So what’s the issue? For many years we had metrics for print, television, and radio....

How Mobile Changes Ad Viewership on YouTube | Part 2

April 2, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile | Tags: , , , , ,

Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile.

Mobile viewers skip ads more often

Our analysis of YouTube ad campaigns showed that view rates (the percentage of fully watched, unskipped ads) was about 26% lower on mobile devices when compared...

ÜberTube: Where Brand Marketing Meets YouTube

March 26, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

YouTube events | Tags: , , , , , , ,

Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why:

  • There’s a fundamental shift in the digital marketing ecosystem
  • YouTube isn’t about video; it’s...

How Mobile Changes Viewer Behavior on YouTube

March 21, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile | Tags: , , , , , ,

It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet.

This shift in behavior has a huge impact on online video consumption. YouTube’s official statistics say that 40% of total watch time is spent on mobile devices. In some countries...

YouTube Beauty and the Future of Digital Marketing

February 25, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

Industry Studies, YouTube events, YouTube news | Tags: , , , , , , ,

Those of you familiar with Pixability know we’re really a technology company. With all the YouTube strategy, marketing, and advertising work we do with big brands, it’s easy to forget that there’s a whole lot of computing power and big data behind it all. We regularly step back and turn our technology on a broader market. Last year, we performed the largest brand analysis ever done on YouTube. Just a few weeks ago, we unleashed our software on the beauty industry on YouTube. The results...

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