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5 Keys to Optimal Video Ad Performance on YouTube



Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. While […]

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5 Keys to Optimal Video Ad Performance on YouTube


Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. While […]

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Video Recap: Digital Media Brewfest 2016 @ Harpoon Brewery Beer Hall


On January 28, digital media buyers & planners from across New England descended on Harpoon Brewery for an evening of beer, pretzels, and shop talk. Hosted by Pixability, Digital Media Brewfest created a forum for media professionals to trade insights on the rapidly-changing advertising industry. And from cornhole competitions to Australian meat pies from KO […]

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This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement


The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never been […]

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The Game of Ads: What advertisers need to know in advance of Super Bowl 50


The big game is fast approaching, and you know what that means — brands investing big budgets for a 30 second slice of the action, and smart brands getting their foot in the game online, even without the official advertiser badge. Pixability powered its video ad buying and marketing technology to measure and analyze the […]

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CES 2016: Video, Drones, VR


CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry (out of a total of about 175k CES attendees) converged on Las Vegas to see the latest trends, set up meetings and go to […]

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Walled Garden, Millennials Lead Media Dynamic In 2016


2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder – and smarter – for a larger share of the digital ecosystem. […]

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Three steps to mastering video advertising


User appetite for online video consumption is growing year-on-year – rising 43.9% in 2015 – and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached €126 million, and global digital video consumption is expected to jump by 20% […]

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