YouTube Brand Videos of the Week – 9/19/2014

September 19, 2014 | Posted by Michael Benson, Senior Account Manager

Videos Of The Week | Tags: , , , ,

Our Branded YouTube Videos of the Week Blog Series continues this week with five new Pixability favorites.

Pixability is full of YouTube-Certified experts who know the ins and outs of what makes a great YouTube video tick. Every Friday, we’ll share the strengths and weaknesses of five YouTube videos produced by brands, and key takeaways to help you guide future production and optimization strategies for YouTube.


YouTube Brand Videos of the Week – 9/12/2014

September 12, 2014 | Posted by Ryan Whitten, Digital Strategist

Videos Of The Week | Tags: , , , ,

Sometimes even the most “boring” YouTube videos are effective for brand marketers due to well-placed annotations, end cards, and a judicious use of humor.

And sometimes, even big-budget clips fall flat due to a weak storyline, an absence of branding, or an omitted call to action.

Pixability is full of YouTube-Certified experts who know the ins and outs of what makes a great YouTube video tick. Every Friday, we’ll share the strengths...

Help Vote Pixability Into A SXSW 2015 Speaking Slot

August 12, 2014 | Posted by Alexandra English, Marketing Communications Manager

YouTube events | Tags: , , , , , , , ,

South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come.

And we need your help winning a speaking slot in the 2015 SXSW program. Do you think Pixability provides valuable insights and engaging presentations? Now’s your chance to prove it by casting your vote in support of our panels.


What do Monopoly™ and YouTube have in common?
Reel Video Summit 2014

July 30, 2014 | Posted by Merrily McGugan, Marketing Manager

YouTube events | Tags: , , , , , , , , , , ,

Monopoly™ and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing.

Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO’s two-day...

Google I/O 2014: Google wants to own the living room. And your wrist.

July 1, 2014 | Posted by Andreas Goeldi, Chief Technology Officer

Mobile, YouTube events | Tags: , , , , , , , ,

If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video.

This became clear to the attendees of I/O, Google’s annual developer conference that took place last week at the Moscone Center in San Francisco. Pixability sent a small team to the conference to look at the latest trends in...

Product Teasers Dominate and Mobile-Device Related Content Reigns Supreme: Introducing Pixability’s New Consumer Electronics Industry Study

June 25, 2014 | Posted by Merrily McGugan, Marketing Manager

Industry Studies, YouTube news, YouTube strategy | Tags: , , , , , ,

Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer Electronics and YouTube....

Put A Spell on Your YouTube Audience, and Make Them Yours

June 3, 2014 | Posted by Bill Darmon, Digital Production Director

YouTube strategy | Tags: , , , , ,

Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection.

I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancing your story. Don’t break the spell.

YouTube data can tell brand marketers a lot about...

Unlocking YouTube’s Uber-Potential for Brands: ÜberTube 2014 Brand Summit In Review

May 8, 2014 | Posted by Rob Ciampa, Chief Marketing Officer

Pixability news, YouTube events, YouTube news | Tags: , , , , , , , , ,

Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.

So what’s the issue? For many years we had metrics for print, television, and radio....

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