Blog

Five Reasons Why YouTube Is Restricting Access to its Ad Inventory



Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video. […]

Read more
.

Five Reasons Why YouTube Is Restricting Access to its Ad Inventory


Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video. […]

Read more
.

Top 100 Global Brands on YouTube – 2015 Update


In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship in […]

Read more
.

YouTube Brand Videos of the Week: All About Gaming


YouTube hosts an epic game trailer battle, Call of Duty promotes its newest game with the help of the YouTube community, and Batman and the NBA inspire gamers with emotionally compelling game trailers. It’s all in the latest YouTube Brand Videos of the Week blog post by Pixability.   1. YouTube’s E3 Coverage and Trailer Battle Why […]

Read more
.

Top Tech Takeaways: Cannes Lions 2015


Each June, the advertising and media industry gathers up its white linen suits and straw fedoras and heads off to the Cannes Lions International Festival of Creativity for a week of thought leadership, networking, and the occasional glass or two of rosé. Pixability’s executive team had a strong presence at the festival throughout the week. […]

Read more
.

Beauty on YouTube 2015: Brands are stepping up their YouTube game


Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators on […]

Read more
.

BRRR-itos and Marvel razors: YouTube Brand Videos of the Week


Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice cream […]

Read more
.

NCAA March Madness 2015 Extends Past The Court Onto YouTube


NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views. […]

Read more
.
Page 1 of 912345...Last »