Webinars are a very effective way of sharing information with customers and prospects. The interactivity and dynamism of the medium make webinars perfect to explain complex topics and to engage with an audience.

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Pixability’s Online Video Grader reveals: Big brands that spend millions on Super Bowl commercials are often doing a terrible job leveraging online video channels such as YouTube.

The Super Bowl is not just one of the biggest sports events, but also the biggest advertising event of the year. Big brands spend hundreds of millions on their commercials and the surrounding buzz. No wonder that industry jargon for the event is ‘Brand Bowl’.

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Most people underestimate the importance of good lighting when they shoot video. Using the right kind of light is the best way to make video pictures look really good and improve the emotional impact of your message. 

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Our customers often ask us which video platforms they should upload their marketing videos to. "YouTube" is the obvious answer -- everybody knows that this Google subsidiary is the market leader. But how important are the other platforms that are out there?

At one point, there were over 120 websites where you could upload your videos, but this number has declined significantly. Nowadays, there are probably about a dozen platforms that are still relevant, including sites like Vimeo, Yahoo Video and MySpace Video. But just how big are these YouTube competitors?

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We all know that online video is big and growing rapidly. But when you look at some recent statistics, you’ll probably be surprised by just how big video on the Internet really is. And that shows what a powerful marketing tool online video has become.

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