The ultimate purpose of any business is to sell. I have enormous respect for salespeople - their job is really tough. Always in public, always in good spirits, always ready to take “no” for an answer and move on to the next cold call. I am not a big fan of cold calling, but over the years I’ve had to make quite a few, especially when building my company. If you want to be successful in business you have to be able to sell: yourself, your team, your idea/product. Once you take a structured approach to selling and follow some basic rules, it is much easier to close a sale. Here are five strategies that I’ve found very helpful:
If you’ve never failed, you’ve never tried. Launching a new product is about exploring uncharted territories, making mistakes and learning. We’ve recently launched new video marketing software that enables you to manage and promote your online videos with just a few clicks. It was my first experience marketing SaaS; very exciting, yet it was not smooth sailing. Here are some lessons that I learned about the successful marketing of an early-stage tech product:
On July 5, 2011, Lady Gaga’s official YouTube account was suspended for a copyright violation. The official version is "YouTube account ladygagaofficial has been terminated because we received multiple third-party notifications of copyright infringement from claimants including: Air Production...” But this blog post is not about Lady Gaga; this blog post is about YOU. Imagine you’ve spent countless hours posting all your videos on YouTube, creating playlists, adding descriptions and tags, and connecting with the community to amass hundreds of views and comments - and then you wake up one morning and all of it is gone. You have no one to call. YouTube is owned by Google, which means there’s no way to hear a friendly voice on the other side of the phone when you’ve got a problem with one of their products or services.
Video marketing is an emerging category, and here at Pixability, we’re learning things on a daily basis that work most effectively in that space. Data speaks the truth, so we’ve studied over 2000 companies to see if there are any patterns in their video marketing strategies. Watch this short video to learn what we’ve found out.
Is video necessary to market your company or your personal brand? The answer is a definite “yes.” In case you’re still contemplating the question, let me throw out just a couple stats: an average U.S. Internet user watches 186 videos per month, and your site is 50 times more likely to appear on the first page of Google search results if your site includes video (Source: Forrester Research). Video is the best medium to build trust and reveal your authenticity. It conveys your tone of voice, your emotions, your unique identity. It’s also a time-saver, letting you talk to a large audience all at once.