A sunscreen brand client needed to raise product awareness among a specific audience — male outdoors enthusiasts — with a goal of driving in-store sales at the many pharmacies and grocery stores where the sunscreen is sold.
Zipcar needed a technology partner that could navigate the complexities of advertising across YouTube, Facebook, and Instagram, and run a unified campaign with an ultimate goal of driving new customer acquisitions.
Integrated agency Blue Chip Marketing knew that walled garden video needed to be a critical part of its clients’ advertising strategies, but finding success on walled gardens requires specialized technology and expertise.
A leading cosmetics brand wanted to promote two new makeup products among its target audience of women 18-34 through targeted YouTube TrueView advertising.
A burger brand was gearing up to launch a new line of cheeseburgers, but it needed to raise new product awareness among fast food fans near its many restaurants in the New York metropolitan area.
A leading footwear brand wanted to get more out of its video ad spend and drive conversions among its target demographic of males 34-54.
A pharmaceutical brand needed to raise awareness of a new drug among specific audiences — consumers with arthritis, or who were connected to an arthritis patient — across YouTube, Facebook, and Twitter.
Five retail advertisers needed to reach and engage their target audiences on YouTube, Facebook, Instagram, and Twitter — but managing campaigns on and across social video platforms is complicated, with distinct ad formats, targeting options, and metrics on each.
Independent integrated agency Blue Chip Marketing was tasked with helping a national ice cream brand pivot, marketing to young consumers instead of marketing to moms.
A global shoe brand needed to raise awareness of its new fall/winter collection among its target demographic of female consumers, aged 18-54.