It’s easy to get stuck in the minutia of planning when building a social media and online presence strategy; especially when you are a resource-strapped small business.
Seems like being still is odd advice for performing in "moving pictures." But if you watch actors in movies, you see that the most compelling performances are generally very still. The actor's face and body movements are minimal.
Extraneous movement can distract an audience. This is not to say that you should never walk or use your hands, only that all movement should be purposeful andvisible within the screen shot.
