Is video necessary to market your company or your personal brand? The answer is a definite “yes.” In case you’re still contemplating the question, let me throw out just a couple stats: an average U.S. Internet user watches 186 videos per month, and your site is 50 times more likely to appear on the first page of Google search results if your site includes video (Source: Forrester Research). Video is the best medium to build trust and reveal your authenticity. It conveys your tone of voice, your emotions, your unique identity. It’s also a time-saver, letting you talk to a large audience all at once.
According to a study conducted by GetResponse emails containing video received 5.6% higher open rates than those without one. Click-through rates (CTRs) were, on average, 96.38% higher. Using video in your e-mail marketing will put you ahead of your competitors. Studies state that 80% of e-marketers plan to use video emails in 2010, while only 15.7% did so in 2009. So how can you make this work for your company?
