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Posted by Rachel Blumenthal
Friday, 15 July 2011

The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what's working and what's not.

You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesday’s post, it’s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.

Posted by Rachel Blumenthal
Wednesday, 13 July 2011

On Monday, I wrote about holding off on creating a Google+ page for your business - but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it - if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account ;)

Posted by Rachel Blumenthal
Friday, 13 May 2011

When people who “like” your Facebook Page stop by for a visit, Facebook automatically brings them to the Wall. For new visitors, though, you can designate a specific tab for them to view. Why not use this feature to build a landing page that matches your branding, engages new potential clients, and encourages visitors to connect with you?

Posted by Yelena Kadeykina
Monday, 28 March 2011

Social media has changed the way small businesses need to think about marketing. If you’re not on Twitter and Facebook, your business doesn’t exist, at least in the eyes of a large part of your potential customer base. Just having an account on these sites isn’t enough. Knowing how to market yourself via these new outlets is key, and enhancing your online presence with video is of growing importance.

Posted by Andreas Goeldi
Thursday, 15 July 2010

We all know that online video is big and growing rapidly. But when you look at some recent statistics, you’ll probably be surprised by just how big video on the Internet really is. And that shows what a powerful marketing tool online video has become.

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