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Posted by Rob Ciampa
Thursday, 08 December 2011

Some marketers warned us that flash mobs were passé, but we went ahead and organized one anyway. So why did we do it? Because we knew we could do it differently, and most importantly, we brought our special sauce – video marketing – to the table. It went well for those involved, our marketing community, and our business.

Recently, Verne Harnish, founder and CEO of Gazelles, Inc., wrote an article for Fortune Magazine highlighting five ways to think differently about growing your business. The article is also reproduced online on CNN Money. 

Our flash mob made the list under the heading "get really crazy." Naturally, we think getting really crazy in a sane (and compelling) manner is a great way to grow a business. Despite the logistical challenges of planning, promoting, and pulling off the flash mob, it went off without any major hitches and ultimately resulted in new business for us. In the following video, we discuss how we pulled it off: 

Posted by Rob Ciampa
Tuesday, 29 November 2011

As business leaders and marketers (and perhaps as human beings), we continually look for patterns. It may be to capitalize on business opportunities or it may be to save our lives. Nonetheless, recognizing and responding to patterns is critical to our way of functioning.

Recently, I’ve been spending a great deal of time in the online video market. Not surprisingly, I’ve been looking for patterns and asking, “What are the key things in online video and video marketing?” Are there patterns, either good or bad? One area keeps coming up: YouTube. But what does that mean? Are there truly YouTube patterns? In fact, there are at least a couple.

Posted by Rob Ciampa
Tuesday, 27 September 2011

On a recent late afternoon in downtown Boston, the mundane, end-of-day office exodus was interrupted by a frolicking throng of people dancing in unison in historic Copley Square. Passersby stopped, surprised both by the music and performers. Many quickly pulled out their mobile phones and filmed the event, which culminated with the spirited group of dancers forming of a very large letter “M.” Seconds later, the music stopped and everyone withdrew back into the evening commute as if nothing had ever happened.

Posted by Yelena Kadeykina
Thursday, 14 July 2011

If you’ve never failed, you’ve never tried. Launching a new product is about exploring uncharted territories, making mistakes and learning. We’ve recently launched new video marketing software that enables you to manage and promote your online videos with just a few clicks. It was my first experience marketing SaaS; very exciting, yet it was not smooth sailing. Here are some lessons that I learned about the successful marketing of an early-stage tech product:

Posted by Rachel Blumenthal
Wednesday, 13 July 2011

On Monday, I wrote about holding off on creating a Google+ page for your business - but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it - if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account ;)

Posted by Yelena Kadeykina
Tuesday, 29 March 2011

Social media has changed the way small businesses need to think about marketing. If you’re not on Twitter and Facebook, your business doesn’t exist, at least in the eyes of a large part of your potential customer base. Just having an account on these sites isn’t enough. Knowing how to market yourself via these new outlets is key, and enhancing your online presence with video is of growing importance.

Posted by Yelena Kadeykina
Wednesday, 02 February 2011

This guest blog is by Jenny Finke, the founder of Red Jeweled Media, a Denver-based PR and marketing agency. She also runs HandleYourOwnPR.com, a company that offers DIY PR tools.

We all know and (sometimes) love the classic infomercial. If you don’t change the channel within 10 seconds, be honest: it sucks you in. You end up buying whatever they’re selling whether you NEED it or not.

Posted by Yelena Kadeykina
Wednesday, 11 August 2010

On Tuesday we launched our live video webinar series Pixability TV. Our first episode was “Social Media Video Secrets” with Peter Shankman, a well-known social media guru.

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