How Mobile Changes Ad Viewership on YouTube | Part 2


Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile. Mobile viewers skip ads more often Our analysis of […]

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How Mobile Changes Viewer Behavior on YouTube


It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet. This shift in behavior has a […]

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