Skip to Navigation

online video

Posted by Rob Ciampa
Sunday, 05 February 2012

Picture a large room with many people, a 60-inch television on the wall.

People are jovial, many adorning the jerseys of their favorite football teams.

Nachos and chicken wings make the rounds, along with some beer and cocktails.

It’s Super Bowl Sunday; the most hyped day of the year.

Suddenly the crowd goes silent, watching a scene unfold on the television, only to break out in a cheer.

Touchdown? No. First down? No. Turnover? No? Super Bowl Commercial? Yes.

Posted by Rachel Blumenthal
Friday, 29 July 2011

Ready for your video report card?

We’ve just released an updated version of our Online Video Grader, a free tool that will tell you how effectively you’re using online video. All you need to do is enter the address of your company website and YouTube channel, as well as the size of your company, and a report will be generated in seconds that will give you numerical scores for your video presence on Google, Bing, YouTube, and social media, as well as concrete suggestions for improvement. You'll also be given an overall score on a scale from 0 to 100. Can you reach 100?

Posted by Rachel Blumenthal
Tuesday, 26 July 2011

This is a guest post by Yelena Gulnik, the founder of Sol MaLeU, hand-made wearable art apparel. She also has a passion for blogging with special areas of interest in social media marketing and textile design.

A picture is worth a thousand words. How many is your video worth?

Today, more and more businesses are starting to produce videos as part of their marketing strategy, attracted by the medium's magnetic power to draw large audiences to a product or service. Numbers speak for themselves: 62% of Internet users watch videos online, and studies predict that web video will drive 80% of online traffic within the next four years (Mitch Meyerson, Success Secrets of the Social Media Marketing Superstars, 2010). Yet, to get on this bandwagon and actually benefit from it, you must produce videos that stand out amongst your competition to catch the eye of your potential viewers. So how do you go about creating an unforgettable first impression with your video, one that not only hooks the viewer, but also generates sales for your business?

Posted by Rachel Blumenthal
Tuesday, 03 May 2011

This is a guest post by Peta Andersen, a young adult writer & work-at-Starbucks mom juggling life with a toddler and loving it. You can read more of her work at her blog, *Insert Literary Blog Name Here*.

Video is an effective marketing tool--when it’s used the right way. Sometimes, we get so caught up in the idea of a video, or all the fun things we can do with just a few special effects and a sound mixer. But before you get into the nitty gritty of planning effects and lining up a cast, it’s important to remember that video marketing is still marketing--except that it opens up a conversation.

Posted by Rachel Blumenthal
Wednesday, 30 March 2011

In the time it takes you to read this sentence, your attention is already slipping. Five more browser tabs open and beckoning? Email and Twitter alerts popping up on your desktop? Chat messages blinking? The Internet is a giant playground for the multi-tasker; distractions are constant. Getting people to view your content is the first step, but keeping them there is just as important.

Posted by Yelena Kadeykina
Thursday, 10 February 2011

The guest blog is by Rob Barry, (Social) PR and marketing consultant with Scratch Marketing + Media. The company helps consumer and technology companies bring their ideas to market and tells their unique stories in a social and impactful way.

Posted by Bettina Hein
Tuesday, 14 December 2010

300 million people have watched TED talks on video. Chris Anderson, curator of the TED conference, gave a talk about this phenomenon that is very much worth watching. Anderson claims “what Gutenberg’s invention of the printing press did for writing, online video can now do for face-to-face communication.”

Posted by Yelena Kadeykina
Monday, 22 November 2010

The fourth episode of Pixability TV is only ten days away. Steve Garfield, one of THE online video pioneers andthe "Paul Revere of video blogging,” will be joining us to discuss how you can grow your business with video. 

Posted by Yelena Kadeykina
Wednesday, 18 August 2010

Video should be a vital part of your conversion strategy. Why? Video works. It reveals your passion, helps you create a more engaging customer experience, delivers complicated content more easily, etc. I often hear from our prospects: “I know about the power of video, but how can I make it work for me?”. The following 7 tips should enable you to make online video serve its primary function – help grow your business and make you money.

1.    Set up a realistic objective 

Posted by Andreas Goeldi
Thursday, 15 July 2010

We all know that online video is big and growing rapidly. But when you look at some recent statistics, you’ll probably be surprised by just how big video on the Internet really is. And that shows what a powerful marketing tool online video has become.

Syndicate content