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social media

Posted by Andreas Goeldi
Tuesday, 20 March 2012

Google is waging a war against Facebook and it’s losing. Ironically, it’s not even using its most important secret weapon in this crucial fight so far.

Posted by Rachel Blumenthal
Thursday, 29 September 2011

I don’t know about you, but I hate cold calls - giving them as well as getting them. Fortunately, inbound marketing is revolutionizing traditional marketing strategy, phasing out cold calls and shouting out into the abyss to gather leads in favor of having leads come to you after being exposed to your brilliant marketing materials.

Posted by Rachel Blumenthal
Friday, 02 September 2011

Gail Goodman is the first to acknowledge that growing a business is tough. As CEO and president of Constant Contact, she went from almost closing the company in 2001 when the Internet bubble burst to making it public. Gail is one of the best experts in the small business space and one of the most successful female entrepreneurs in the country. Constant Contact is an industry leader in helping small businesses, organizations, and non-profits engage their markets via email and event marketing, surveys, and social media.

We’re thrilled to have Gail join us for the next installment of our free video webinar series, Pixability TV. Episode 13 - Engagement Marketing: Using Video and Social Media to Grow Your Business - will stream live next Thursday, September 8th, from 12:30 to 1:30 PM EST, and we hope you’ll join us.

Posted by Rachel Blumenthal
Wednesday, 10 August 2011

In case you don't have time to watch the recording of our 12th webinar, "Customer Service in the Age of Video" with Peter Shankman, we've put together a short collection of some of our favorite parts. 

Posted by Rachel Blumenthal
Friday, 22 July 2011

Social media brings new challenges and new advantages to customer service. It’s easier than ever for customers to share their experiences, good and bad, and for prospects to research them. It’s also easy for companies to keep an eye on all that’s being said about them; the hard part is knowing how to respond. From video blogs to tweets to Facebook statuses, customer complaints and company mistakes can quickly go viral, but a company’s response is often more important than the original mistake.

Posted by Rachel Blumenthal
Monday, 18 July 2011

Have you signed up yet for tomorrow’s webinar, which will feature Laura Fitton, co-author of Twitter for Dummies? She also founded the first-ever Twitter-for-business consultancy, Pistachio Consulting, and a Twitter “app store” and social media solution, oneforty. Keeping with the Twitter-for-business theme, today I wanted to encourage you not only to have an active Twitter account for your company, but also to get your whole team involved with their personal accounts, if they’re willing. This might not be a good strategy for every company, and many people do like to keep their social media presence separate from work, but here at Pixability, it helps us get our message out - and perhaps more importantly, it shows that we’re human.

Posted by Rachel Blumenthal
Friday, 15 July 2011

The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what's working and what's not.

You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesday’s post, it’s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.

Posted by Rachel Blumenthal
Wednesday, 13 July 2011

On Monday, I wrote about holding off on creating a Google+ page for your business - but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it - if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account ;)

Posted by Rachel Blumenthal
Monday, 11 July 2011

I know, I know - it’s so tempting. You finally got your Google+ invitation, you’re finding out that it has marketing potential, and you want to expand your company’s social media presence into this new arena as quickly as possible. Not so fast - Google is asking you to wait a bit while it prepares an enhanced experience for businesses.

Posted by Rachel Blumenthal
Friday, 13 May 2011

When people who “like” your Facebook Page stop by for a visit, Facebook automatically brings them to the Wall. For new visitors, though, you can designate a specific tab for them to view. Why not use this feature to build a landing page that matches your branding, engages new potential clients, and encourages visitors to connect with you?

Posted by Yelena Kadeykina
Tuesday, 29 March 2011

Social media has changed the way small businesses need to think about marketing. If you’re not on Twitter and Facebook, your business doesn’t exist, at least in the eyes of a large part of your potential customer base. Just having an account on these sites isn’t enough. Knowing how to market yourself via these new outlets is key, and enhancing your online presence with video is of growing importance.

Posted by Yelena Kadeykina
Wednesday, 11 August 2010

On Tuesday we launched our live video webinar series Pixability TV. Our first episode was “Social Media Video Secrets” with Peter Shankman, a well-known social media guru.

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