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Posted by Rachel Blumenthal
Wednesday, 14 December 2011

When creating playlists for your YouTube channel, don’t hold back. A well-organized channel is a useful channel, giving viewers the option (and the motivation) to stick around longer, browse related videos, and get more interested in your brand. Based on our research of over 3,500 businesses who use YouTube, we found that the most successful channels have five times as many playlists as the least successful. 

Keep in mind that you can also include other users’ videos in your playlists. This can be a good way to engage your community. For example, if your business is a pharmaceutical company, you might want to include a playlist of carefully curated videos of people speaking about a relevant illness.

Incorporate playlists into your marketing campaigns and use them as a way to group related content, saving your viewers time filtering through other content that might impede a call-to-action. Both Google and YouTube recognize a hot playlist, which will help your search marketing efforts.

Posted by Rachel Blumenthal
Thursday, 29 September 2011

I don’t know about you, but I hate cold calls - giving them as well as getting them. Fortunately, inbound marketing is revolutionizing traditional marketing strategy, phasing out cold calls and shouting out into the abyss to gather leads in favor of having leads come to you after being exposed to your brilliant marketing materials.

Posted by Rachel Blumenthal
Tuesday, 20 September 2011

In case you don't have an hour to watch the full recording of our latest webinar, we've prepared a quick compilation of some of our favorite soundbites. PixTV13, Engagement Marketing: Using Video and Social Media to Grow Your Business, featured Gail Goodman, president and CEO of Constant Contact, an industry leader in email and engagement marketing. View the soundbites below:

Posted by Rachel Blumenthal
Friday, 02 September 2011

Gail Goodman is the first to acknowledge that growing a business is tough. As CEO and president of Constant Contact, she went from almost closing the company in 2001 when the Internet bubble burst to making it public. Gail is one of the best experts in the small business space and one of the most successful female entrepreneurs in the country. Constant Contact is an industry leader in helping small businesses, organizations, and non-profits engage their markets via email and event marketing, surveys, and social media.

We’re thrilled to have Gail join us for the next installment of our free video webinar series, Pixability TV. Episode 13 - Engagement Marketing: Using Video and Social Media to Grow Your Business - will stream live next Thursday, September 8th, from 12:30 to 1:30 PM EST, and we hope you’ll join us.

Posted by Rachel Blumenthal
Tuesday, 16 August 2011

This is a guest post by Yelena Gulnik, the founder of Sol MaLeU, hand-made wearable art apparel. She also has a passion for blogging with special areas of interest in social media marketing and textile design.

Ever dream of ranking first in Google search results? Following search engine optimization best practices for your video content can help you get there.

Consider this fact: YouTube gets two billion views per day, which equals 23,000 views per second, according to a Sysomos.com YouTube report. This astounding popularity makes YouTube the second most popular search engine after Google, which means people are searching for information in video format. So how is this relevant to your business? Well, the good news is that if you invest in producing catchy, informative videos about your product or service, you have a much higher chance of ranking high with the search engines than if you never bothered with video. On the down side, because of the massive amount of videos out there, stellar content may not get you far. If you neglect to optimize your video for what people are searching, your video will most likely be buried alive. SEO practices are simple, but they deliver powerful results. All that is required from you is commitment to developing and executing your SEO strategy - and a willingness to experiment.

Posted by Rachel Blumenthal
Wednesday, 10 August 2011

In case you don't have time to watch the recording of our 12th webinar, "Customer Service in the Age of Video" with Peter Shankman, we've put together a short collection of some of our favorite parts. 

Posted by Rachel Blumenthal
Monday, 08 August 2011

Today is Sneak Some Zucchini onto Your Neighbor's Porch Day!

Huh?

You probably have at least two questions right now:

  1. Why? Just...why?
  2. What does this have to do with video marketing?

Well, I don't really have an answer for the first one, except that the Internet told us that it's true. (This is the height of zucchini season, though, so I guess the timing is right for gardeners and farmers to have a major zucchini surplus!)

Posted by Rachel Blumenthal
Friday, 22 July 2011

Social media brings new challenges and new advantages to customer service. It’s easier than ever for customers to share their experiences, good and bad, and for prospects to research them. It’s also easy for companies to keep an eye on all that’s being said about them; the hard part is knowing how to respond. From video blogs to tweets to Facebook statuses, customer complaints and company mistakes can quickly go viral, but a company’s response is often more important than the original mistake.

Posted by Yelena Kadeykina
Tuesday, 24 May 2011

Is video necessary to market your company or your personal brand? The answer is a definite “yes.” In case you’re still contemplating the question, let me throw out just a couple stats: an average U.S. Internet user watches 186 videos per month, and your site is 50 times more likely to appear on the first page of Google search results if your site includes video (Source: Forrester Research). Video is the best medium to build trust and reveal your authenticity. It conveys your tone of voice, your emotions, your unique identity. It’s also a time-saver, letting you talk to a large audience all at once.

Posted by Rachel Blumenthal
Wednesday, 30 March 2011

In the time it takes you to read this sentence, your attention is already slipping. Five more browser tabs open and beckoning? Email and Twitter alerts popping up on your desktop? Chat messages blinking? The Internet is a giant playground for the multi-tasker; distractions are constant. Getting people to view your content is the first step, but keeping them there is just as important.

Posted by Yelena Kadeykina
Monday, 28 March 2011

Social media has changed the way small businesses need to think about marketing. If you’re not on Twitter and Facebook, your business doesn’t exist, at least in the eyes of a large part of your potential customer base. Just having an account on these sites isn’t enough. Knowing how to market yourself via these new outlets is key, and enhancing your online presence with video is of growing importance.

Posted by Yelena Kadeykina
Thursday, 10 March 2011

 

One of the keys to any engaging piece of work – be it a video, blog post or story – is to create an engaging narrative voice. Your video’s voice sets the tone for the entire scene. It will create the style you are attempting to convey. You’ve already determined the message you want in your video; equally important is how you say it.

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