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video e-mail marketing

Posted by Yelena Kadeykina
Wednesday, 23 June 2010

According to a study conducted by GetResponse emails containing video received 5.6% higher open rates than those without one. Click-through rates (CTRs) were, on average, 96.38% higher. Using video in your e-mail marketing will put you ahead of your competitors. Studies state that 80% of e-marketers plan to use video emails in 2010, while only 15.7% did so in 2009. So how can you make this work for your company?


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