video marketing

When creating playlists for your YouTube channel, don’t hold back. A well-organized channel is a useful channel, giving viewers the option (and the motivation) to stick around longer, browse related videos, and get more interested in your brand. Based on our research of over 3,500 businesses who use YouTube, we found that the most successful channels have five times as many playlists as the least successful. 

Keep in mind that you can also include other users’ videos in your playlists. This can be a good way to engage your community. For example, if your business is a pharmaceutical company, you might want to include a playlist of carefully curated videos of people speaking about a relevant illness.

Incorporate playlists into your marketing campaigns and use them as a way to group related content, saving your viewers time filtering through other content that might impede a call-to-action. Both Google and YouTube recognize a hot playlist, which will help your search marketing efforts.

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On a recent late afternoon in downtown Boston, the mundane, end-of-day office exodus was interrupted by a frolicking throng of people dancing in unison in historic Copley Square. Passersby stopped, surprised both by the music and performers. Many quickly pulled out their mobile phones and filmed the event, which culminated with the spirited group of dancers forming of a very large letter “M.” Seconds later, the music stopped and everyone withdrew back into the evening commute as if nothing had ever happened.

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This is a guest post by Peta Andersen, a young adult writer & work-at-Starbucks mom juggling life with a toddler and loving it. Today's post gives an overview of Creative Commons - useful knowledge for anyone creating online content. If you understand this set of licenses, you can find a wide range of images and other content to legally use in, for example, your videos and blog posts. You can read more of Peta's work at her blog, *Insert Literary Blog Name Here*. 

If you’ve ever produced online content, chances are you’ve run up against copyright and fair use laws. Generally speaking, fair use allows someone other than the copyright holder of a work to use some small portion of said work for commentary, criticism, or a transformative purpose (think parody). But here’s the rub: while the amount of a work that constitutes fair use is defined for traditional media, there’s still no real guide for online media.

Enter Creative Commons. The brainchild of Lawrence Lessig, Hal Abelson, and Eric Eldred, Creative Commons helps creators—from a stay-at-home Mom amateur food photographer to a well-known writer—license their work for distribution.

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In case you don't have time to watch the recording of our 12th webinar, "Customer Service in the Age of Video" with Peter Shankman, we've put together a short collection of some of our favorite parts. 

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Is video necessary to market your company or your personal brand? The answer is a definite “yes.” In case you’re still contemplating the question, let me throw out just a couple stats: an average U.S. Internet user watches 186 videos per month, and your site is 50 times more likely to appear on the first page of Google search results if your site includes video (Source: Forrester Research). Video is the best medium to build trust and reveal your authenticity. It conveys your tone of voice, your emotions, your unique identity. It’s also a time-saver, letting you talk to a large audience all at once.

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Last Thursday, our Marketing Director Yelena participated in a webinar with Maggie Georgieva, Inbound Marketing Manager at HubSpot, Jim Kukral, Small Business Web Consultant, and Jay Wilder, Director of Product Marketing at myBrainshark. The webinar focused on the basics of video marketing, covering topics such as:

• Choosing the appropriate video platform (YouTube, etc.) for your content
• Tracking your results - what works? What doesn't?
• Creating quality videos rather than just focusing on quantity
• Using videos on Facebook (sharing vs. uploading, creating landing pages, etc.)

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