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video tips

Posted by Yelena Kadeykina
Friday, 25 June 2010

A friend of mine told me recently that he watched a video about a cool car tuning gadget that he wanted to buy. The video did not have any clear information on how to buy the product and he ended up never making a purchase. The key element that was missing in this video was a call-to-action. As a result, the company lost a client who was ready to spend $1,000.A good call-to-action helps to avoid such situations and prompts the desired behavior from your viewers.


Posted by Laurie Brown
Friday, 19 February 2010

Seems like being still is odd advice for performing in "moving pictures." But if you watch actors in movies, you see that the most compelling performances are generally very still. The actor's face and body movements are minimal.

Extraneous movement can distract an audience. This is not to say that you should never walk or use your hands, only that all movement should be purposeful andvisible within the screen shot.


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