As business leaders and marketers (and perhaps as human beings), we continually look for patterns. It may be to capitalize on business opportunities or it may be to save our lives. Nonetheless, recognizing and responding to patterns is critical to our way of functioning.
Recently, I’ve been spending a great deal of time in the online video market. Not surprisingly, I’ve been looking for patterns and asking, “What are the key things in online video and video marketing?” Are there patterns, either good or bad? One area keeps coming up: YouTube. But what does that mean? Are there truly YouTube patterns? In fact, there are at least a couple.
Missed our last webinar? Here's a quick compilation of some of the highlights:
"Driving Inbound Lead Gen with Video" - our 14th episode of PixabilityTV - streamed live on October 6, 2011. Mike Volpe, CMO of HubSpot, joined us to discuss topics such as:
I don’t know about you, but I hate cold calls - giving them as well as getting them. Fortunately, inbound marketing is revolutionizing traditional marketing strategy, phasing out cold calls and shouting out into the abyss to gather leads in favor of having leads come to you after being exposed to your brilliant marketing materials.
In case you don't have an hour to watch the full recording of our latest webinar, we've prepared a quick compilation of some of our favorite soundbites. PixTV13, Engagement Marketing: Using Video and Social Media to Grow Your Business, featured Gail Goodman, president and CEO of Constant Contact, an industry leader in email and engagement marketing. View the soundbites below:
Yesterday, we were thrilled to have Gail Goodman, CEO and president of Constant Contact, come in to join us for PixabilityTV episode 13, Engagement Marketing: Using Video and Social Media to Grow Your Business. We discussed topics such as adding rich content, especially video, to your email marketing campaigns,getting over yourself and into the heads of your customers, getting comfortable on camera, and integrating social media into your existing marketing strategy.
Gail Goodman is the first to acknowledge that growing a business is tough. As CEO and president of Constant Contact, she went from almost closing the company in 2001 when the Internet bubble burst to making it public. Gail is one of the best experts in the small business space and one of the most successful female entrepreneurs in the country. Constant Contact is an industry leader in helping small businesses, organizations, and non-profits engage their markets via email and event marketing, surveys, and social media.
We’re thrilled to have Gail join us for the next installment of our free video webinar series, Pixability TV. Episode 13 - Engagement Marketing: Using Video and Social Media to Grow Your Business - will stream live next Thursday, September 8th, from 12:30 to 1:30 PM EST, and we hope you’ll join us.
In case you don't have time to watch the recording of our 12th webinar, "Customer Service in the Age of Video" with Peter Shankman, we've put together a short collection of some of our favorite parts.
Webinars are a very effective way of sharing information with customers and prospects. The interactivity and dynamism of the medium make webinars perfect to explain complex topics and to engage with an audience.
Video and social media are a dynamic duo, and we’ve got Twitter royalty joining us for our next webinar to show you how it’s done. Laura Fitton (@pistachio) founded the first ever Twitter-for-business consultancy, Pistachio Consulting, as well as a “Twitter app store” and social media solution, oneforty. We’re very excited to welcome Laura as our guest for our 11th episode of PixTV, “Shoot, Tweet, Repeat: How Video and Social Media Can Build Your Business.”
Last Thursday, our Marketing Director Yelena participated in a webinar with Maggie Georgieva, Inbound Marketing Manager at HubSpot, Jim Kukral, Small Business Web Consultant, and Jay Wilder, Director of Product Marketing at myBrainshark. The webinar focused on the basics of video marketing, covering topics such as:
Choosing the appropriate video platform (YouTube, etc.) for your content
Tracking your results - what works? What doesn't?
Creating quality videos rather than just focusing on quantity
Using videos on Facebook (sharing vs. uploading, creating landing pages, etc.)
If you've been following us for awhile, you already know how important video marketing is for businesses. Maybe you've spent some time checking out our educational videos at Pixability University, or maybe you've picked up some good tips from a past webinar. This week, we're bringing you a different perspective by going back to basics with our friends at HubSpot, along with a few other special guests.
Social media has changed the way small businesses need to think about marketing. If you’re not on Twitter and Facebook, your business doesn’t exist, at least in the eyes of a large part of your potential customer base. Just having an account on these sites isn’t enough. Knowing how to market yourself via these new outlets is key, and enhancing your online presence with video is of growing importance.
As business leaders and marketers (and perhaps as human beings), we continually look for patterns. It may be to capitalize on business opportunities or it may be to save our lives. Nonetheless, recognizing and responding to patterns is critical to our way of functioning.
