Beauty on YouTube 2015: Brands are stepping up their YouTube game


Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators on […]

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NCAA March Madness 2015 Extends Past The Court Onto YouTube


NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views. […]

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Fifty Shades of Grey: Valentine’s Day Video Trends on YouTube


2015 Valentine’s Day-related content on YouTube has already attracted over 2.6 billion views on YouTube. And this year, the movie “Fifty Shades of Grey” is a popular search term within the Valentine’s Day category. Top Valentine’s Day-related YouTube video categories include: romantic songs; videos making fun of Valentine’s Day; DIY ideas; hair tutorials; make-up and […]

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Super Bowl 2015 YouTube Brand Winners and Losers


Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competing […]

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Pixability & L2 release “Insight Report: Fashion and YouTube”


Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxury […]

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