The Movie Scoop on YouTube


Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s release […]

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The Game of Ads: What advertisers need to know in advance of Super Bowl 50


The big game is fast approaching, and you know what that means — brands investing big budgets for a 30 second slice of the action, and smart brands getting their foot in the game online, even without the official advertiser badge. Pixability powered its video ad buying and marketing technology to measure and analyze the […]

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Top 100 Global Brands on YouTube – 2015 Update


In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship in […]

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Beauty on YouTube 2015: Brands are stepping up their YouTube game


Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators on […]

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NCAA March Madness 2015 Extends Past The Court Onto YouTube


NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views. […]

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