FutureM Marketing Flash Mob in Boston

On September 14, 2011, we organized a marketing flash mob in conjunction with MITX's FutureM conference, a five-day experience exploring what's next in marketing, media, and technology.

The place? Copley Square - right in the heart of Boston, Massachusetts. The song? "Party Rock Anthem" by LMFAO. The participants? Fun-loving marketing folks representing a wide range of local businesses, from one-person consultancies to small start-ups to big companies.

Why a flash mob? We live and breathe social media and video here at Pixability, and we wanted to use these tools to bring the marketing community together to show some spirit and have a whole lot of fun. From providing flash mob training via video to spilling the "secret" via social media to including Twitter, Facebook, Google+ and foursquare within our dance, we're proud of the group we pulled together and grateful to everyone who agreed to go shufflin', shufflin' with us.

Many local companies were represented:

Credits:

Lead Dancers

• Caitlan Williams
• Rob Ciampa
• Bettina Hein
• Theresa Moore
• Yelena Kadeykina

Letterists

• Laura Ciampa
• Tim Norton
• Kristin Brenna
• Rachel Leah Blumenthal
• Apollo Sinkevicius
• Jon Prusik

Executive Producers

• Bettina Hein
• Rob Ciampa

Line Producers

• Apollo Sinkevicius
• Yelena Kadeykina
• Rachel Leah Blumenthal

Camera

• Bill Darmon
• Peter Cancilla
• Marc DiAngelo
• Andreas Goeldi
• Sam Sacks
• Matt Ciampa
• Zach Ciampa

Art Department

• Theresa Moore

Sound

• Randy Barth

Editors

• Bill Darmon
• Andreas Goeldi

Assistant Editor

• Ryan Darmon

Motion Graphics

• Jonathan La Mantia

Thanks to

• Mr. Frosty
• Carat
• Cambridge Innovation Center
• Ann Thom

A Pixability Production in cooperation with FutureM and MITX

© 2011