Consumer electronics is a large and dynamic industry characterized by constant innovation and rapid change.
In 2014, YouTube continues to reshape the electronics marketplace as consumers shift key brand decisions away from brick-and-mortar stores and onto YouTube. YouTube has become the primary destination for audiences to research consumer electronics products, discover new devices, and watch reviews before making purchasing decisions.
YouTube’s consumer electronics vertical is huge, continues to grow rapidly, and is controlled by the industry’s top brands.
To download a free PDF of the full report, click here.
The “Big 5” brands in the consumer electronics industry—Google, Samsung, Apple, Nokia and Sony—own 84% of the total 4.5 billion views on CE YouTube brand channels.
Register for Pixability’s free live webinar on the key findings from the “Consumer Electronics and YouTube” industry study. Join Pixability’s Chief Technology Officer Andreas Goeldi and Chief Marketing Officer Rob Ciampa as they discuss how to apply the learnings and best practices from this report to any brand’s marketing strategy on YouTube.
To register for the webinar, visit: http://pixvid.me/1t4