Consumer electronics is a large and dynamic industry characterized by constant innovation and rapid change.
In 2014, YouTube continued to reshape the electronics marketplace as consumers shift key brand decisions away from brick-and-mortar stores and onto YouTube. YouTube has become the primary destination for audiences to research consumer electronics products, discover new devices, and watch reviews before making purchasing decisions.
YouTube’s consumer electronics vertical is huge, continues to grow rapidly, and is controlled by the industry’s top brands.
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The “Big 5” brands in the consumer electronics industry—Google, Samsung, Apple, Nokia and Sony—own 84% of the total 4.5 billion views on CE YouTube brand channels.