What's your video marketing score?
Find out with our Online Video Grader
Pixability TV Episode 1: Peter Shankman's Social Media Video Secrets
Welcome to the first episode of Pixability's new webinar series!
Social media guru (and founder of Help A Reporter Out) Peter Shankman shared his secrets for effective video marketing with us -- live from his apartment in New York City. We discussed how to tell an interesting story, what to watch out for when you're shooting and why bosses don't care about "cool".
Here are some highlights:
We split up the hour-long webinar into multiple parts for easier viewing:
Part 1: The Basics
Don't be boring! Know what you're promoting. Get good quality.
Part 2: Carry a camera. And don't skip on quality
The single biggest mistake you can make with video. Why you have to pay attentions to details. And why viral videos don't work.
Part 3: Old Spice Case Study
Old Spice just had one of the most successful social media campaigns ever. "Old Spice Man" even responded to one of Peter's tweets. But did this campaign really pay off?
Part 4: Video Makeover
Peter and Bettina discuss two video examples that were sent in by viewers. What worked, and what didn't? And what are the things you need to pay attention to when producing your own videos?
Part 5: Q&A Part 1
Viewer questions about the Old Spice campaign, ROI, interactive video, talking heads, and Youtube
Part 6: Q&A Part 2
More viewer questions about layovers and video for internal communications.
Do you want to win a FREE video for your business?
Simply submit your business video idea in 100 words or less and you may win a video marketing package that worth $3,270.