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Pixability TV Episode 12: Customer Service in the Age of Video

 

 

The 12th episode of PixTV features Peter Shankman, founder of Help a Reporter Out (HARO) and author of the recently released Customer Service: New Rules for a Social Media World. Shankman describes himself as "an example of what happens when you merge the power of ADHD with pure creativity and a dose of adventure." An experienced speaker, entrepreneur, angel investor, consultant, and author, Shankman is the go-to expert for all things social media. In this webinar, Pixability CEO and founder Bettina Hein and Peter discussed:

  • Humanizing your business with video and social media.
  • Understanding your audience. ("Having an audience is a privilege, not a right...just like spandex," said Peter.)
  • Handling embarrassing viral video customer service disasters.
  • Making intriguing videos about your products or services. ("Unless you're making Dracula, everything can be shown on video," said Peter.) 
  • Harnessing the power of people who love your product and love to talk about it. 

We apologize that the first fifteen minutes of the webinar recording were lost due to a technical glitch between our new webinar software and Mac OS Lion.

If you'd like to have your video given a 'makeover' in a future episode of PixTV, email us at webinar@pixability.com.

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Topics discussed:

  • social media
  • video
  • customer service
  • video marketing
  • viral videos