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Pixability TV Episode 13: Engagement Marketing: Using Video and Social Media to Grow Your Business

 

The 13th episode of PixTV features Gail Goodman, president and CEO of Constant Contact, an industry leader in email and engagement marketing. Gail is the first to acknowledge that growing a business is tough. She went from almost closing the company in 2001 when the Internet bubble burst to making it public. She is one of the best experts in the small business space and one of the most successful female entrepreneurs in the country. In this webinar, Pixability CEO and founder Bettina Hein and Gail discussed:

  • How to add rich content, such as video, to your email marketing campaigns
  • How to get over yourself and into the heads of your customers
  • How to get comfortable getting on camera
  • How to integrate social media into your existing marketing strategy

If you're pressed for time, check out our quick compilation of soundbites from this webinar. We also had a chance to ask Gail a few more questions after the webinar ended; you can view the bonus video here.

If you'd like to have your video given a 'makeover' in a future episode of PixTV, email us at webinar@pixability.com.

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Topics discussed:

  • social media
  • video
  • video marketing
  • email marketing
  • engagement marketing
  • small business
  • constant contact
  • marketing software