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Pixability TV Episode 9: Three Steps to Free PR Using Video

 

 

The ninth episode of our PixabilityTV series featured Cameron Herold, the founder of BackPocket COO, a business that provides coaching and mentoring for small, fast-growing companies and young entrepreneurs. Cameron is a PR expert, a business author, and a successful entrepreneur. As COO at his previous company, 1-800-GOT-JUNK?, Cameron helped grow the company from $2 million to $105 million with no debt and no outside shareholders.
 
Cameron shared with us:
  • how to pitch your story like a pro
  • how to get other to share your content
  • how to target your audience

... and you do not need to spend a dime!

We also reviewed two video examples to discuss best video marketing practices. 

 

 
Cameron shared with us:
how to pitch your story like a pro
how to get other to share your content
how to target your audience

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Topics discussed:

  • The difference between PR and marketing
  • Pitching stories to writers and photographers (not editors)
  • How do you find writers' contact information?
  • What is an angle?
  • Finding your story angle
  • Why the telephone is still important
  • How to build rapport with journalists and writers via Twitter and Facebook
  • How to deal with rejection
  • Treating your PR as a sales role
  • How to pitch to the B2B market
  • Reaching out to bloggers