Pixability Espresso is for organizations that invested in video, but are either unhappy with the business results or lack the time or expertise to establish an impactful online video presence.
What is Espresso?
Espresso is a complete, proven video marketing solution that
addresses existing video challenges
delivers ongoing, impactful video marketing expertise
tracks impact against both competitors and business objectives
Why Espresso?
You've likely invested time and money into professionally producing great videos or integrating some compelling user-generated content from your customers. If those videos aren't marketed correctly, then very few people are likely to see them. What's the concern? No increased awareness, no calls to actions, no increased business. And the CEO? He or she will likely be asking why you spent the time and money putting video together.
Video Performance vs. Production
Too many marketers and business leaders go to great lengths to produce a video: scripting, selecting talent, shooting, and editing. When done, they dump the video on either their hosting platform or YouTube and consider their mission complete. Then nothing happens. Leading professionals know that end of production is where video marketing starts - and it's video that's going to drive the views and the business.
Tools Give Competitive Advantage
Video marketing is extremely effective, but most organizations have neither the time nor the expertise to execute successfully. The dynamic and changing nature of the online video market doesn't help matters either. This is precisely why Espresso uses Pixability's Caffeine, the world's first online video marketing software. Not only does it ensure video assets are primed for the online world, but it also helps promote them through various channels, including social media.
Video Works - And It Works Well
Video is not a contemporary marketing fad; it's by far the best way to tell an organization's story, no matter if it's an elevator pitch or a product overview. More importantly, it also helps other parts of the marketing mix: driving more traffic to the web sites, giving social media some tangible discussion points, and delivering an effective competitive edge.
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