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Why YouTube Marketing?
Why YouTube Marketing?
Why Video?Because video works. It's the most effective and efficient way to deliver the message about your organization, your offerings, your customers, and (quite frankly) why you're best suited to help prospects, customers, and other interested parties.
Video has now become the number one communication vehicle for marketers. More importantly though, YouTube is where you can best deliver your value proposition and have your target audience take action.
"Watching video content on computers has become just as popular as watching video content on television among online consumers."
Nielsen, Multi Screen Video Report, May 2012
- Largest video platform by far: 154 million monthly viewers in the U.S.
- World's second largest search engine
- Passionate audiences in all B2C and B2B verticals
- Offers hyper targeted video advertising
- Significant impact on search engine optimization (SEO)
- The only video platform available on all devices: PC/Mac, phones, tablets, game consoles, connected TVs
"36% of U.S. businesses over 100 employees already use YouTube for marketing purposes. YouTube adoption is growing at 24% per year."
eMarketer, August 2012
So what's the problem?Most organizations just aren't using YouTube right. They dump uninspired, content-light videos on YouTube and expect them to go viral. Worse, many follow their social media mistakes and don't interact with their community on YouTube.
It's unfortunate because YouTube viewers are far more likely respond to online video than to blog posts, white papers, and other marketing content. Finally, disappointed with previous AdWords performance, they ignore the economical, yet effective, YouTube advertising. The net effect? Views and actions are nowhere close to expectations.
YouTube is the ultimate marketing platform.Incorporating YouTube into both your overall marketing strategy and campaigns delivers dramatic and measurable marketing results. Recently, Pixability worked with one national organization on a video marketing campaign, driving up views by nearly 400% and web traffic and business by 20%. That's huge.
YouTube gives you effective paid and organic search, along with hyper-targeting, advertising customization, and powerful content control. When combined with marketing initiatives, YouTube can outperform and deliver not only the views, but more importantly, the actions.