We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Author Archives: Ellen Flaherty
Black Friday 2016: What’s Trending on YouTube?
America’s favorite shopping frenzy kicks off this Friday, and brands are taking steps to make sure consumers line up in front of their stores. More than ever, consumers turn to social video to learn about new products and shape their purchase decisions, and brands are responding with aggressive video ad campaigns. We powered our technologyRead more “Black Friday 2016: What’s Trending on YouTube?”
The Impact of Skippable Video Ads on Brand Lift
At first glance, skippable ads may seem like a strange concept, especially to TV-loyal advertisers. But TrueView ads, YouTube’s skippable ad format, are a win-win for both advertisers and audiences — viewers can skip ads that aren’t relevant to them, and advertisers only pay to reach audiences that stay tuned for 30 seconds (or theRead more “The Impact of Skippable Video Ads on Brand Lift”
How to Style Your Beauty Campaigns
Beauty mavens are hungry for video. The beauty space on YouTube continues to explode, and now, beauty consumers are turning to video on Facebook, Instagram, Twitter, and Snapchat as well to shape their brand decisions. Now more than ever, beauty marketers need a sophisticated advertising strategy to achieve success on social video platforms. In ourRead more “How to Style Your Beauty Campaigns”
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creatorsRead more
How are Social Video Platforms Handling Ad Load?
Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each ofRead more “How are Social Video Platforms Handling Ad Load?”
Give Your Beauty Video Ad Campaigns a Makeover
Beauty creators are extending their influence beyond YouTube, and consumers are seeking out beauty content across social video platforms — and beauty marketers need to follow suit. Pixability’s 2016 Beauty Study is jam-packed with video advertising insights that beauty advertisers need to know to achieve superior campaign performance. Here are some highlights: Go Cross-Platform: ConsumersRead more “Give Your Beauty Video Ad Campaigns a Makeover”
It’s Time for a Makeover: Pixability’s 2016 Beauty Study
We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
Driving Media Performance and Agency Growth: Pixability’s Partnership with Blue Chip Marketing
Given that viewers — particularly hard-to-reach millennials — are tuning in to social video platforms at far higher rates than linear TV (85% of US 13-24 year olds watch video on YouTube), Chicago-based integrated agency Blue Chip Marketing knew that social video was critical to its clients’ advertising strategies. But it needed a partner toRead more “Driving Media Performance and Agency Growth: Pixability’s Partnership with Blue Chip Marketing”
