Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Author Archives: Ellen Flaherty
This Week in Online Video: Making Mobile Moves
This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’sRead more “This Week in Online Video: Making Mobile Moves”
The Movie Scoop on YouTube
Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s releaseRead more “The Movie Scoop on YouTube”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
5 Keys to Optimal Video Ad Performance on YouTube
Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. WhileRead more “5 Keys to Optimal Video Ad Performance on YouTube”
Video Recap: Digital Media Brewfest 2016 @ Harpoon Brewery Beer Hall
On January 28, digital media buyers & planners from across New England descended on Harpoon Brewery for an evening of beer, pretzels, and shop talk. Hosted by Pixability, Digital Media Brewfest created a forum for media professionals to trade insights on the rapidly-changing advertising industry. And from cornhole competitions to Australian meat pies from KORead more “Video Recap: Digital Media Brewfest 2016 @ Harpoon Brewery Beer Hall”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
The Game of Ads: What advertisers need to know in advance of Super Bowl 50
The big game is fast approaching, and you know what that means — brands investing big budgets for a 30 second slice of the action, and smart brands getting their foot in the game online, even without the official advertiser badge. Pixability powered its video ad buying and marketing technology to measure and analyze theRead more “The Game of Ads: What advertisers need to know in advance of Super Bowl 50”
CES 2016: Video, Drones, VR
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry (out of a total of about 175k CES attendees) converged on Las Vegas to see the latest trends, set up meetings and go toRead more “CES 2016: Video, Drones, VR”
