Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience.
While these changes seem daunting at first blush, they represent a significant opportunity for advertisers that are willing to adapt. For the cutting-edge advertiser, premium platforms like YouTube offer a chance to run enhanced ad campaigns. Let’s take a look at some innovative ways to get more out of video ad performance on YouTube:
- Understand the content environment:
Intelligence about the video content landscape is key for the innovative advertiser. With rich insights available from platforms like Pixability, advertisers can gain strategic input such as their current share of voice within category and the types of content resonating with their target audiences.
While even the most basic targeting capabilities represent a step up from legacy advertising, the savvy advertiser doesn’t stop there. With advanced insights about audience behavior and demographics, advertisers can build and run better campaigns — resulting in 90% better video completion rates than standard targeting.
- In-flight campaign optimization:
The best campaigns operate in real time. Video ad campaigns perform better when they’re continually being fine-tuned. By running dozens of sub-campaigns for any campaign in flight, Pixability delivers superior media performance — such as in our recent campaign for PUMA, where we outperformed industry standard clickthrough rates by 500%.
- Advanced reporting:
Visualization is key. By quickly and easily digesting campaign trends and performance against KPIs, advertisers can can cut through the complexities of the online environment and do more of what’s working.
- YouTube expertise:
For success on YouTube, it makes sense to partner with someone that knows YouTube inside and out. Pixability was one of the first companies to partner with YouTube–and Google is, in fact, one of the largest consumers of Pixability’s data and insights.
With input from platforms like Pixability, advertisers can gain the insight they need to achieve optimal ad performance. By pairing years of experience as a YouTube partner with strategic insights on audience behavior and the competitive landscape, Pixability makes optimal ad performance within reach for the innovative advertiser.
To learn more about Pixability’s solution for smarter ad campaigns, download our Media Guidebook here.