We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry.

To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV.

Jeremy shared some great insights on the shifting approaches he’s seeing from clients. The key message was that marketers should reframe the way they think about advertising so that all media is considered performance media, even when it comes to video advertising on YouTube and CTV. He also shared some great perspectives on how the industry is moving forward on brand safety and suitability, and how his agency lets the data guide their approach to targeting and optimization.

Check out episode one of the Ad Legends Series below for a great conversation with Jeremy Cornfeldt — with a surprise guest appearance by my puppy, Norm.